The benefit to Masterpass It

MasterpassBusiness owners are constantly trying to get consumers through the buying process quickly. From landing and product pages to cart, checkout and thank you page, the goal is to get their customers to make a purchase with as little effort as possible.

One of the top areas businesses see drop off is during the cart and checkout process. Cart abandonment has continued to increase year-over-year as competition from other brands fight for sales. A quick payment process that shortens the buying process through few or one-click options are proven to improve cart retention and increase purchases.

Easy transactions with Masterpass

Digital wallets such as Masterpass are key to improving customer retention and increases transactions on websites and apps. With Masterpass, consumers can simply click the Masterpass button to complete their sale. This one-click payment button provides the consumer with a faster checkout and the merchant with potentially more sales as customers are quickly whisked through the buying process. Continue reading

AMPing up your e-commerce mobile results for the holidays

ampGoogle’s direction on mobile is clear. As a business you need to have a mobile website and strategy. With more searches happening on mobile screens than desktops, brands must provide mobile friendly websites and an e-commerce checkout process. What may seem like a deviation from that path is their latest announcement that they’ve removed their “Mobile Friendly” label on search results.

This doesn’t mean they aren’t putting importance behind being mobile friendly. Quite the opposite. The label, which was introduced in 2014, was meant to help users identify websites that were formatted for mobile phones. Now, just under two years later, mobile friendly pages have become a standard for websites.

Unfortunately though, browsing the mobile web can still be slow and a clunky experience that users are still finding frustrating. Forty percent of mobile users will abandon the website after waiting just three seconds. Google’s next step in promoting a fast, smooth mobile centric web is their open sourced Accelerated Mobile Pages (AMP) project.  Continue reading

Navigating domain disasters

1You’re starting a new business. You’ve chosen the perfect name. It’s catchy, describes your business and is perfect for marketing purposes. You’re ready to go to the next step and secure your domain and then suddenly things go south.

The catchy website.com domain you were hoping to secure is taken.

It used to be that there were only a few viable options businesses could choose for their top level domains (TLD). A top level domain is the suffix after your dot (.) in your web address. Typically the choices included .com, .org, .net, .biz, .edu and .gov for government entities. There are also country specific domains which can help improve SEO ranking in specific countries.

The .com has traditionally been the most popular TLD comprising about 49% of all websites. So for some, not being able to secure their top domain choice on .com spells disaster. Continue reading