Increasing post-holiday sales

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The last week of December, right after Christmas and before New Year’s, has notoriously been a slow retail season plagued with a holiday hangover.

Presents are unwrapped. Cookies have been eaten. Fruitcake is settling. Some may suspect that the main shopping season is over. That’s not necessarily true.

Don’t give in to the post-holiday sales slump. Here are seven must-do tips to keep the holiday sales going through to the next year.  Continue reading

Your online holiday giving guide: non-profits

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For many, the holiday season isn’t just about gifting but also giving. Consumers and businesses alike spend the last couple of the months of the year donating time, presents and making financial contributions to their favorite organization.

As consumers rely more on shopping online each holiday season, they are also looking for ways they can support their favorite non-profit online. As a result, more and more non-profits are turning to their website to solicit donations.  Continue reading

The 10 must do photography tips for your website

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“A picture is worth a thousand words” or, if you’re an e-commerce store owner, a good picture might be worth quite a bit more.

Having high quality photos on your e-commerce website is one of the most important elements to having a successful store. As a visually centric society, we focus on imagery first and text afterwards. For many of us it’s a compelling image that draws us in and influences us to make a purchase, read more or share with our friends. Many times, it’s the simple update of switching out a bad photo with a high quality professional photo that can make a difference in your revenue.

So what should you consider when taking your product photos? Here are our top tried and true must do’s for your website photography:  Continue reading