Getting a perfect grade back-to-school shopping

shutterstock_293536970Shopping has evolved. We recognize the surge in shopping online for the holidays. Yet, we still view back-to-school shopping as something primarily done in store rather than online.

This is a wrong assumption. While shopping in-store is still prevalent, there’s no doubt that e-commerce is a big part of the back-to-school shopping experience.

In a 2014 survey by Search Engine Watch, it found almost half (48%) of back-to-school shoppers started shopping online up to 4 weeks before the first day of school. Another 31% actually start up to two months before the first school bell rings.

What does this mean to an online small business? With user interest starting so early, it’s essential to start promoting your back-to-school deals now, in July. Starting your campaigns in July helps you compete online way ahead of big chain store banners, advertisements and TV commercials.  Continue reading

Anatomy of a site that sells

Building a siteClick for full infographic

Choosing the right e-commerce store builder is just the first step to creating a successful online business. Optimizing your online store for search engine optimization (SEO) success can help ensure your website gets traffic organically from search engines and social media platforms.

Just like you took time to carefully choose your online store builder, crafting a well optimized product page requires paying attention to details and looking for opportunities to make your content compelling and shareable.

Take a look at some of our top tips to ensure your product level pages pay off for your small business band.  Continue reading

Eight last minute Black Friday and Cyber Monday planning tips

shutterstock_155641259It’s almost here. The holiday shopping season’s biggest days – Black Friday and Cyber Monday are upon us. Are you and your business in shape to handle the hectic shopping season? Still feel like you need some last minute tips to get you ready?

Try these eight last minute tips for your Black Friday and Cyber Monday shopping specials:  Continue reading