2016: A year in review

shutterstock_334211522There’s only one month left in 2016 and we’re hoping it’s going to be your business’s best month yet! As we’re winding down 2016, let’s look back at some of the most helpful, informative and share worthy pieces of content we’ve assembled.

We hope this round up of our most helpful facts, tools, tips and tactics will help you start off 2017 and your business on the right path. We had a jam packed year and are excited to see you and your business flourish in 2017!

Your favorite subject

2016 has been focused on mobile so it’s no wonder that the most consumed small business subject is about how to ensure your company has a mobile first strategy.  Continue reading

5 steps to setting and achieving your business goals

shutterstock_245063656Like with many things in life, setting a goal keeps you on track, focused and working in the right direction rather than getting distracted by shiny new objects. Goals are also an opportunity to fully dedicate yourself to a path and plan.

Goals are incredibly common in our daily lives. We set goals during various times of our lives, weight loss goals, savings and personal. Yet, when we took a recent Twitter poll a whopping 37% of respondents stated they hadn’t set business goals for the year.

Business goals can be growing to new markets, developing new products, reaching new customers and even expanding your digital footprint. Setting formal goals shouldn’t be a daunting exercise. In fact, goals shouldn’t feel overwhelming at all.

If you’re part of the 37% who didn’t set goals this year, here are some tips to help you set goals for the second half of the year.  Continue reading

Now that you’ve Hooked them, what are you Doing with Them?

While building your new small business website, you have most likely given thought to what content and messaging you will include on your site:

Should we include an About Us?Website-Content-Small-Biz

How do we want to position our products and services?

Should we have videos on our site?

In addition to thinking about the type of content being offered, you should also consider how long a typical user engages with websites. Research shows users will engage on a website for about two seconds. So in two seconds you need to tell users: what you do, why it’s relevant to their needs, engage them, and get them interested in learning more. Whew. That’s a lot to cover in just two seconds. Continue reading