Increasing post-holiday sales


The last week of December, right after Christmas and before New Year’s, has notoriously been a slow retail season plagued with a holiday hangover.

Presents are unwrapped. Cookies have been eaten. Fruitcake is settling. Some may suspect that the main shopping season is over. That’s not necessarily true.

Don’t give in to the post-holiday sales slump. Here are seven must-do tips to keep the holiday sales going through to the next year.  Continue reading

Perfecting your landing page


Building landing pages for your campaigns have immense benefits to their performance and ROI. Through landing pages, you can direct specific audiences to targeted messages and tightly control the conversion process.

While the concept of a landing page sounds straight forward, the actual execution of a well performing landing page can be a lengthy process of trial and error, adjustments and A/B testing.

To get you started, we’ve assembled our top five landing page must-do’s.  Continue reading

How to prepare your website for holiday shopping season

shutterstock_132457865Overall holiday spending is forecasted to increase again in 2016 with the average consumer purchasing gifts for seven people.  While many shoppers start heading out to stores on Black Friday, a growing percentage of consumers are turning to online to complete the holiday gift list. eMarketer is predicting ecommerce holiday sales will increase by 17% this season with digital channels like mobile and social reaching record highs.

With this much attention focused on e-commerce sales, it’s important your website shine with holiday spirit. Here are our top five recommendations on how you can dress your website for the holiday shopping season.  Continue reading